Today while eating my lunch in the
Blue Room Cafe, as I do every day, I came across an article in
Newcity, a local Chicago cultural magazine. The
article was a review of
Retromania: Pop Culture's Addiction to its Own Past, a book by Simon Reynolds that came out earlier this year.

Retromania analyzes, in excruciating detail, pop culture's current tendency to reuse and recycle the pop of the not-so-distant past. I haven't read the book, nor am I likely to do so, but I find it notable that I came across this article hours after reading another article in an entirely different publication on the very same theme. In the
January 2012 edition of Vanity Fair, Kurt Andersen discusses the fact that American culture has not significantly changed its face in the last 20 years or so, unlike in almost all previous periods throughout the 20th Century, when one could observe tide shifts in art, literature, fashion, and other cultural fields that left the styles of the previous generation, or even decade, seeming like relics, strange and inconceivable objects from another world. Obviously, he points out, some things have changed drastically, like technology (Walkman vs. iPod anyone?), but when clothing, music, and fashion are compared between, say, 1995 and 2005, the differences, relatively speaking, are minute. Sure, almost anyone can come up with an abundance of examples of trends in an area like music that have come and gone over the last 20 years, but, honestly, do the musical productions of the early 90s seem truly dated today the way the music of the 40s would have in the 60s or the the 70s in the 90s? Generally, the answer is no. Nirvana seems just as fresh and relevant today as the band did in 1993. Many cars produced in the 90s could easily pass for those produced last year if you didn't already know they were 20 years old. The styles simply haven't changed substantially. Why?
Andersen expresses various theories, such as a "loss of appetite" for newness, with Americans today experiencing such a deluge of information from every which direction, facilitated by technology, but also contributed to by the tremendous real-world political and economic changes of the last 10-20 years, that they are simply maxed-out on change. He laments this loss of appetite, theorizing that it perhaps points to a sort of American civilizational middle-age, a loss of vibrancy pointing toward a gradual decline of our cultural supremacy.
I'm very skeptical and quite unconvinced that the current cultural fixation on the old, even the recently old, in any way indicates a lack of creativity or cultural decline. My suspicion is more that consumers and producers of pop culture, for the first time ever, now have access to the complete cultural repertoire of the past, which has provided a fertile field for rediscovering and reprocessing the things that have come before us. What other generation has had the opportunity to become so effortlessly steeped in prior pop-cultural productions, independent of the whims of the current publishing, recording, or broadcast industries? None. High culture has always been almost universally available due to its embrace by academia and the intelligentsia, who ensure its continued propagation through the education system and other cultural institutions. On the other hand, pop culture has never received this kind of embrace from the cultural elite, meaning that until recently pop-cultural trends and products whose time had past, no matter how popular they were at their height, had most often remained the province of a few devotees who amass knowledge and material products from their preferred era in relative (and perhaps mocked) obscurity.
With the advent of the internet and the full development and population of easy-to-use data sources like YouTube, the cultural floodgates have opened, and now one and all have the opportunity to appreciate the things that our parents and grandparents went wild for. And many of us find that we really like the stuff! If anything, I see the recent glut of recycled culture as an encouraging sign that we are finally fully processing material that may not have been available to previous generations that rode the tide of the moment, with little consideration given in the development of their own pop culture to anything but the most recent cultural movements they were likely reacting against. Maybe we have simply moved beyond this sort of reactionary pop culture. Couldn't this signal that now an even more fertile field exists for the development of some truly revolutionary cultural innovations?